Globalization is a process that is very much upon us, with the growing minority population globalization in the media, film, and advertisement is eminent. Globalization basically is the many influences that effect nations, cultures and people all around the world with the aid technology. Globalization is seen in greatly in Hybridity, which in many cases includes taking an idea that was successful in one country and making there own version always by adding a touch of the new culture, so that the product is a success in this new line of media that comes with a whole new set of audience. Hybridization was seen when Univision made it's own version of the show desperate housewives, then in it's fourth season, the show was already a great hit for the american population and although not in a different country this new version of the show was made for a whole new audience the latina woman. In Univison's version we saw the attempt for those people that live in the United States but do not understand english to enjoy this show which included familiar faces and also in their own language. In the pilot episode the mixing of cultures was seen greatly when a character asks his mom for some mole with tortillas a very popular mexican dish, instead of her always preparing lasagna an other american dishes. Hybridization was seen in the show because although it still kept its american structure of a sitcom, it some what resembled a mexican telenovela with the overly dramatic acting and the robust women that many times appear in a telenovela, this in effect was done so that the latina woman could not only identify with the characters emotions or actions but also in the way they looked.Univision did this but while still trying to keep it in the range of the Mexican American look of the latina. In conclusion many of this tactics are done in order for rating to be high, if the audiences feelings towards the show are "hey that's totally me" than it's more than sure that they will keep coming back.
Amas de Casa Desesperadas (Univision)
Desperate Housewives (ABC)
No comments:
Post a Comment