RTF BLOG

In rtf class I was introduced to blogging; I myself had never been a blogger but more of a blogger viewer. In my opinion, blogging was a bit sketchy when it came a posotive aspect yes it helped us with learning the terms and concepts from class but I think in a very restricted way that made it a bit of a drag. Using a blog over all was not a very technical process, but concept wise I feel it would have been better if it contained much more creative concepts that would help us with getting better at filming and at the same time using the concepts learned in class, rather than just writing about the concepts. I think I was never able to overcome the difficulties because I felt that I had to be what the post wanted me to be instead of really giving my feedback of my ideas to each concept. Over all, the blogs were interesting. They presented the most interesting topics of class, but the way that you wanted us to present them to you was not very creative in my opinion. A blog can be fun but I think if it asks for more creative answers not just writing and it should be used but other classes just in a much more creative way. Make the concept better, not so dry like it all began with the title of our blog its just “insert name here RTF blog” that just constrains the creative mind that many times an RTF major carries with him. 

Globalization AHORA (Now)

Globalization is a process that is very much upon us, with the growing minority population globalization in the media, film, and advertisement is eminent. Globalization basically is the many influences that effect nations, cultures and people all around the world with the aid technology. Globalization is seen in greatly in Hybridity, which in many cases includes taking an idea that was successful in one country and making there own version always by adding a touch of the new culture, so that the product is a success in this new line of media that comes with a whole new set of audience. Hybridization was seen when Univision made it's own version of the show desperate housewives, then in it's fourth season, the show was already a great hit for the american population and although not in a different country this new version of the show was made for a whole new audience the latina woman. In Univison's version we saw the attempt for those people that live in the United States but do not understand english to enjoy this show which included familiar faces and also in their own language. In the pilot episode the mixing of cultures was seen greatly when a character asks his mom for some mole with tortillas a very popular mexican dish, instead of her always preparing lasagna an other american dishes. Hybridization was seen in the show because although it still kept its american structure of a sitcom, it some what resembled a mexican telenovela with the overly dramatic acting and the robust women that many times appear in a telenovela, this in effect was done so that the latina woman could not only identify with the characters emotions or actions but also in the way they looked.Univision did this but while still trying to keep it in the range of the Mexican American look of the latina. In conclusion many of this tactics are done in order for rating to be high, if the audiences feelings towards the show are "hey that's totally me" than it's more than sure that they will keep coming back. 

Amas de Casa Desesperadas (Univision)

Desperate Housewives (ABC)

It's time to ADVERTISE

The ad that I will analyze is the one for the new my touch 4G cell phone by t-mobile. In this ad t-mobile uses the premises that apple uses to compare a PC to a Mac with the two people on the screen describing how they are better than each other. In the end obviously since it is a mac comercial it turns out to be the better product. In this new my touch 4G ad we see a woman that represents the my touch 4g and a man carrying what he says is the at&t service on his back which makes at&t feel like a burdon. In the ad they discuss one of the biggest flaws that the iPhone 4 has which is only being able to use facetime where there is wifi the man that represents at&t service mentions an airport as one of the places where people can use face time.

To me the fact that t-mobile points out one of the biggest flaws that the iPhone 4 has and how it's service has surpassed such a flaw is a very good way to make a person that really wants to use face time switch over to the t-mobile network. 
The ad appeal that this ad uses is that of achievement, the way that it is used in this ad is by pointing out how t-mobile has achieved to make face time a service that can be used anywhere and how at&t has only managed to make face time available where there is wifi. What this advertisement appeal manages to do is make the at&t costumer or any person that is really interested in using face time be aware that t-mobile has achieved to offer this service in a much better way than its network rival at&t.  At the end it also mentions how it runs on a 4G and not 3G network like that of at&t. Achievement I feel is used very well in this ad because it is short and effective it and it also uses something that people are familiar with which is that of the apple commercial to make people turn and see what the new apple commercial is and instead it is a t-mobile commercial, which in the end not only catches the the eye of the average consumer but also the eye of the apple consumer which is in turn the person that t-mobile has managed not to appeal to yet since they still use an iPhone.